Who influences the influencers? Who helps drive trends and shape culture? You, as a graduate with a degree in marketing from WLC. When you choose marketing for your major, you’re choosing a career path with potential to have an impact on nearly all aspects of business. You could even change how people see the world.
作为一名营销人员, 你会 have the opportunity to 研究 human behavior, influence profitable decision-making, invent products or revise offerings, 战略信誉最好的网投平台排名, and communicate inspiring stories.
Marketers work in nearly every industry and influence nearly all aspects of business: product, price, place, and promotion. Consider a major in marketing if you enjoy creativity, 沟通, 研究, 和/或战略思维.
Our marketing major prepares you with a robust business background, including courses in:
- 经济学
- 商业道德
- 市场营销研究
- 广告
- 数字营销
- 消费者的行为
- 公共关系
- 管理
- 会计
- Professional 沟通
Graduate ready to make an impact
Our marketing graduates are confident business leaders, working in marketing firms, 广告公司, and within the marketing departments of mid- to large-sized 组织 in for-profit, 非营利性, 服务行业. 一些毕业生, given their knowledge of consumer buying behaviors, thrive as sales people across diverse industries.
Tailor your education to meet your aspirations
信誉最好的网投平台排名，你可以 design your education to meet your passions and aspirations so you can be prepared to live your purpose. Our marketing major is easily pairable with our other business programs to allow you the flexibility to craft a college experience that meets your career goals, while ensuring that you still graduate in four years. Consider a double-major by also exploring our accounting, 金融, 管理, and sports 管理 major offerings.
Consider pairing your major in marketing with either art and graphic design, 计算机科学, 沟通, 心理学, or a health science program — paving the way to career paths in digital marketing, 数据分析, 这类数字故事叙述, 药品销售, 医疗器械营销, or consumer behavior and customer experience 管理.
Whether you decide to major only in marketing, or pair your marketing major with other program offerings, 你会 graduate from our School of Business with knowledge that extends far beyond textbooks, developing the skillsets most desired in today’s competitive business environment.
